Importance of digital marketing for businesses

As the world becomes increasingly digital, businesses must adapt to stay ahead of the competition. One of the most effective ways to do so is through digital marketing. In this blog post, we will explore the importance of digital marketing for businesses, and why it is essential for companies to invest in these strategies. First and foremost, digital marketing allows businesses to reach a wider audience than ever before. With

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What It Is and How To Build It for Your Business

A company’s reputation matters more than ever during a job seeker’s search, as 86% of workers would not apply for, or continue to work for, a company with a bad reputation with former employees or the general public. Ultimately, you spend plenty of time creating a compelling brand story surrounding your products or services, but how do you build a strong employer brand that attracts top talent? Here, we’ll explore

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Domain names and their impact on SEO • Yoast

We often get questions from people asking about the influence of domain names on SEO. Is there any relation at all? Does it help to include keywords like product names in your domain name? Is the influence of domain names different per location? And what’s the use of using more than one domain name for a site? In this article, we’ll answer all these questions and more. What’s a domain name? Let’s

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20 Creative B2B Content Marketing Examples

Content marketing has long been a pillar in B2B relations, and its importance is only growing. During the height of the pandemic, when in-person selling and events were put on pause, content marketers were at the forefront of many B2B marketing efforts. In fact, 83% of businesses were able to boost brand awareness with their content strategy, plus 67% increased demand and lead generation (up 7 percentage points since last

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This day in search marketing history: January 8

Intent research vs. keyword research In 2020, Frédéric Dubut of Bing told us: “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Barry Schwartz asked Google’s John Mueller about Dubut’s statement. Here’s what Mueller said: “There’s probably always gonna be a little bit of room for keyword research because you’re kind of providing those words to users. And even

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16 Tips and Tricks from HubSpot Insiders

If you work 40 hours a week, 52 weeks a year, that’s over 2,000 hours a year spent with the same coworkers (give or take a vacation or two, of course). Therefore, if it isn’t already your top priority, being a great coworker definitely should be.

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Grammarly’s SEO Strategy: 11 Interesting Insights

Grammarly is a writing assistant. According to our data, its website gets an estimated 22.2M monthly search visits across 2,468 published pages. If Grammarly bought this same traffic via Google Ads, it would cost an estimated $5.1M per month. In this post, I’ll share 11 takeaways from my deep dive into the company’s SEO strategy.  1. 38.6% of its organic search traffic is branded Grammarly gets an estimated 7.8M monthly search

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Content People: Finding Your Full Self With Lisa Marchiano

Show Synopsis On Content People, host Meredith Farley interviews creative professionals and leaders to get a behind-the-scenes look at their career experiences and turn that into actionable advice for listeners. Tune in to hear from experts in various media, and get inspired to find contentment in your own creative career. Episode #4 Summary Lisa Marchiano’s wisdom is at once centering and energizing. In her conversation with Meredith Farley, she examines

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2023 Local SEO Success: Human Power in a Year of Change

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 2023 will be a run-up to the Olympics for the world’s top athletes who will be competing in a variety of events to prove themselves ready to represent their countries in the Paris Games, and I have a strong hunch that the coming months will be

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What To Tweet: 24 Ideas For Inspiration

When building your brand’s reputation, you must consider how you want to present your business online. What you say and how you say it can impact how your brand is perceived – so it’s important to post what reflects your unique values. Twitter is an effective marketing tool for building exposure for your business and tailoring your brand reputation, and it can even increase your Google search visibility when used

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