Domain names and their impact on SEO • Yoast

We often get questions from people asking about the influence of domain names on SEO. Is there any relation at all? Does it help to include keywords like product names in your domain name? Is the influence of domain names different per location? And what’s the use of using more than one domain name for a site? In this article, we’ll answer all these questions and more. What’s a domain name? Let’s

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This day in search marketing history: January 8

Intent research vs. keyword research In 2020, Frédéric Dubut of Bing told us: “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Barry Schwartz asked Google’s John Mueller about Dubut’s statement. Here’s what Mueller said: “There’s probably always gonna be a little bit of room for keyword research because you’re kind of providing those words to users. And even

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Grammarly’s SEO Strategy: 11 Interesting Insights

Grammarly is a writing assistant. According to our data, its website gets an estimated 22.2M monthly search visits across 2,468 published pages. If Grammarly bought this same traffic via Google Ads, it would cost an estimated $5.1M per month. In this post, I’ll share 11 takeaways from my deep dive into the company’s SEO strategy.  1. 38.6% of its organic search traffic is branded Grammarly gets an estimated 7.8M monthly search

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2023 Local SEO Success: Human Power in a Year of Change

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 2023 will be a run-up to the Olympics for the world’s top athletes who will be competing in a variety of events to prove themselves ready to represent their countries in the Paris Games, and I have a strong hunch that the coming months will be

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What is Link Building | The Beginner’s Guide

Backlink Profile Website Promotion Blog / Link Building / The Complete Link Building Guide for Beginners Link building plays a vital role in SEO. It increases website authority, impacts rankings and helps you build an online reputation and brand awareness. Increased website rankings results in increased organic traffic. Meanwhile, you can also get more referral and direct traffic by increasing your brand awareness. That’s why your SEO strategy can’t do

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tools and suggestions • Yoast

Page speed is one of the factors which determines whether you get a good ranking in Google. Page speed is a ranking factor, and its importance keeps growing. In this post, we’ll discuss how to check your page speed and which tools can help you do just that. Read on! Why is page speed important for SEO? For starters, a fast website provides a much better user experience than a slow one. Research has

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This day in search marketing history: January 3

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. A day later, we found out what happened, according to Google. In Google: Yes, Sponsored Post Campaign Was Ours But Not What We Signed-Up For, Google told Search Engine Land: “Google never agreed to anything more than online ads. We have consistently avoided paid sponsorships,

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The Best of Whiteboard Friday 2022

We had an amazing year of Whiteboard Friday episodes, ranging in topics from link building to content engines to even, basketball? In case you missed them, here are the top 10 episodes from the year! 1. Estimating Search Opportunity with Robin Lord Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to

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How a family business website grew to 4M visitors per month

Thank you for subscribing! Keyword Research Website Promotion Blog / Case Studies / How a family project became the #1 food website in the Netherlands with over 4M in monthly organic traffic Client Leuke Recepten is a trendy Dutch cooking website. Over 4 million people visit it each month to find new recipes and learn more about cooking—that’s every fifth citizen in the Netherlands! More importantly, Leuke Recepten is an

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Your chance to shine! • Yoast

For most sites, SEO in 2023 will probably be similar to the past couple of years: you still need to improve your work but set the bar higher and higher. Competition is getting fiercer, and Google — and your potential customers — are getting better at recognizing true quality. Also, you should keep an eye out for technological advancements like ChatGPT, as they might make for an exciting year. Here,

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