A landing page is a critical part of any marketing campaign. They are the first thing potential customers see when they click on an ad or a link, and they can make or break a sale. If you want to create an effective landing page that will help increase your conversions, follow these tips!

Less is more:

When it comes to landing pages, less is definitely more. Keep your design simple and clean, and don’t include too much information. The goal is to get potential customers to take action, so make sure your call-to-action is clear and easy to find. Research finds that calls to action have more engagement when landing pages are less cluttered.

Include a strong headline:

Your headline is the first thing potential customers will see, so make sure it’s attention-grabbing and relevant to your product or service. Include keywords that people are likely to search for, and make sure your headline is clear and concise. For example, if you are selling watches your headline will definitively grab more attention if it is “Buy luxury watches” instead of just “Watches”.

Use images:

Images are a great way to grab attention and add visual interest to your landing page. Use high-quality, relevant photos that showcase your product or service. People are visual creatures, so make sure your images are compelling and will help you convey your message. When possible, use images of people wearing your products, this way potential customers can visualize themselves using your product.

Include a video:

Videos are another great way to add visual interest to your landing page. If you have a product demonstration or an explainer video, include it on your landing page. Videos are a great way to engage potential customers and help them learn more about your product or service. You don’t need to shoot or create an expensive video, a short and sweet video will do the trick.

Make it mobile-friendly:

With more and more people using their phones and tablets to browse the internet, it’s important to make sure your landing page is mobile-friendly. This means that your page should be easy to read and navigate on a smaller screen.

Track your user behaviors:

Use tracking tools to see how people interact with your page This data can help you understand what’s working and what isn’t, so you can make changes accordingly. Some good services for this purpose are Google Analytics and Hotjar.

Payment processors:

If you’re selling a product or service, you’ll need to include a payment processor on your landing page. This will allow potential customers to purchase your product or service directly from your landing page. There are great and trustworthy alternatives out there, like Paypal or Stripe that you can use.


By following these tips, you can create an effective landing page that will help increase your conversions. Just remember to keep it simple, clear, and mobile-friendly, and you’ll be on your way to success!

Interested to find out more? Browse the rest of our blog for other email marketing tips. If you’re ready to create your first email, sign-up form, or landing page then  register for a free trial to get the tools you need to build powerful campaigns!

© 2022, Fede White. All rights reserved.


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